This would all lead to the development of the Brave Series. Sensing that the coming Japanese kids of the decade wanted something different and wanting to remain relevant in the market, Takara struck a cooperative deal with Sunrise (which had just recently become one of the most famous studios in Japan due to the explosive success of the Gundam series) to develop a new television franchise and set of toy lines, one that would also be separate from the (then fraught and difficult) relationship Takara had developed with their American Transformers partner Hasbro. In The '90s, Takara brought an end to animated ' Generation 1' Transformers material in Japan, following a chilly reception to 1989's Transformers Victory and an overall worldwide decline in popularity resulting in a franchise hiatus lasting until 1996's Beast Wars note In terms of television, that is both the Transformers toyline as well as the comics by Marvel retained popularity with Western consumers way into the 90s, which also led to the cancellation of the OVA series Transformers Zone.

Brave animated series online